Consumers are angry at the Ad industry for over putting ads in their face at every turn. Many consumers have grown immune to catchy Ads. That’s when content Marketing comes to the rescue; it’s a salient form of marketing that offers information and relevance.
It’s a method of creating valuable, relevant content with the aim of driving profitable customer action. E.g.  In the Insurance industry insurance content in the form of tragedy fiction stories with the salient message of choosing your brand as the  answer to the scenario; such a story will get endorsements in the social media community with shares and Likes.
The use of press release statements is a traditional form of marketing that still holds sway today, every organisation interesting news that could be used for brand awareness and attract potential customers.PR syndication can help you identify promising story concepts for content marketing.

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