Text message marketing on mobile devices is a must for any business .Termed SMS (short message service) are short, quick, and very personal. An effective mobile advertising platform can conveniently be a business pipeline for Leads and customers, Sending personalized bulk messages is an effective way of driving traffic or getting across to consumers.
Mobile marketing is the best channel for customer retention; it’s the best for re marketing to a Lead or an old customer e.g. sending a download Link by a bank for the new smart phone application for Android and iOS
Its application includes      
                                                          Information Alerts               Personal interaction
                                                          Event interaction                 In-store product promotion
Research indicates that text messages marketing is more than 63% effective than newspaper adverts and thrice as effective when compared to email marketing. These figures are however with a properly built customer list or database so that content that targets segmented customer databases.

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